I build products across scales from 0 to 1 initiatives to experiences used by billions of people.
About
Senior product designer with 8+ years of experience focused on craft and strategy. Building cross-platform experiences that help people communicate, build relationships, and stay close to what matters.
Meta
WhatsApp
Designed and shipped core messaging experiences for 3B+ users worldwide, incorporating AI-native workflows to accelerate team velocity.
Notification Strategy
WhatsApp hadn't prioritized notifications in years. We had little data, little research, and no clear direction on where to invest.
I partnered with cross-functional teams to build the strategy from the ground up, leading workshops, auditing the end-to-end notification experience, and running rapid experiments that uncovered what was actually broken. The work led to a north star direction for the notification ecosystem.
✨ AI native workflows
I built a custom generator to bypass backend dependencies and test different layout variants and states instantly. This significantly reduces prototyping time and allows the team to quickly align on the right user experience before engineers spend time building it.
Messaging experience
I focused on the core messaging experience — everything from how you type a message to how you read one. I improved the composer, link previews, and @mention visibility in threads, and optimized group creation to drive a 3% increase in completion rate.
*Further details are not disclosed due to NDA constraints.
Legalzoom
Messaging Platform
Evernote
Task smart due date